Jewellery Store Lighting
Jewellery needs small, bright, narrow beams at Ra 90 or higher over a softer general level. Sparkle comes from many small reflections off facets, so compact sources with 15°–24° beams work better than broad diffuse light. Warm 3000K deepens gold; 4000K–5000K keeps diamonds and white metals bright. Ask for R9 as well as Ra on coloured stones.
Jewellery store lighting uses small, bright, narrow beams at Ra 90 or higher on the pieces, over a softer general level, so diamonds sparkle, gold looks rich and gemstones show their true colour. KELVANO supplies the pinhole downlights, dimmable spots and track spots that jewellery and watch stores depend on, with switchable colour temperature on most series so each counter can match its collection.
What jewellery lighting has to do
| Goal | How | What we supply |
|---|---|---|
| Sparkle | Small sources, narrow 15° to 24° beams | Mini pinhole recessed spotlight, LED track lighting |
| True colour | Ra 90 or higher | Ra 90 series on our spot and downlight pages |
| Contrast | Accent light well above the surrounding level | Dimmable recessed spotlight |
| No glare | Deep-recessed optics, aimed away from customers’ eyes | Deep recessed adjustable spotlight |
| Comfortable faces | Soft light at the counter and mirrors | Anti-glare COB downlight |
Light for sparkle
Sparkle is many small reflections from facets. It needs point-like light sources, not large diffuse panels.
- Narrow beams: 15° to 24° spots aimed at counters and cases concentrate light on the pieces.
- Several sources per counter: two or three spots from different angles create more reflections than one.
- Contrast: keep general light softer so the jewellery is the brightest thing in view.
The mini pinhole recessed spotlight shows only a small dark point from below, keeping the ceiling quiet while the light lands on the counter.
Colour temperature by collection
| Collection | Colour temperature | Why |
|---|---|---|
| Yellow and rose gold | About 3000K | Warm light deepens gold tones |
| Diamonds, platinum, white gold, silver | About 4000K to 5000K | Cooler light makes stones and white metals look bright |
| Watches | About 4000K | Crisp, clear dials and cases |
| Coloured gemstones | Ra 90 or higher at the collection’s colour temperature | True colour matters more than warmth |
Most of our spot and downlight series can be supplied with a switch that selects one of three colour temperatures on site, so a store can set each counter to its collection from the same stocked model. Exact settings are confirmed per model on your quotation.
Counters, cases and the sales area
- Counters and cases: narrow spots aimed into each case from above, at an angle that keeps reflections off the glass towards the customer.
- Try-on area and mirrors: soft, even light on faces from anti-glare downlights, not hard spots from directly above.
- Window displays: the brightest accent in the store, with dimming for evening.
Dimming and scenes
Jewellery stores often run brighter accent light in trading hours and lower levels after closing. Our dimmable recessed spotlight has Triac dimming as standard, and DALI and Bluetooth drivers are available for scenes. See the LED dimming guide for the options.
For recommended levels in the wider store, see retail store lighting and the lux levels guide.
Plan your store
Send your store plan and counter layout. We return a fixture selection and aiming plan, with a quotation within 24 hours. We can prepare a lighting layout for qualified projects. Orders run from 50 units to chain roll-outs.
Request a quote → · WhatsApp +86 189 9834 8092 · info@kelvano.co · replies within business hours (GMT+8)
Questions from specifiers
What lighting makes jewellery sparkle?
Which colour temperature suits gold and diamonds?
Why is colour rendering important for jewellery?
Does LED lighting damage jewellery or watches?
Can the lighting change through the day?
Send your floor plan.
Get a lux layout back.
- Quotation within 24 hours, FOB, or DDP for the UK and EU, pricing by quantity
- Samples are charged at USD 100–300 per piece, depending on the product and its configuration. Standard samples are ready in 7 days; samples that need new tooling are quoted with their own lead time. The sample charge is credited against your first order over USD 3,000 placed within six months.
- Orders of around 500 units ship in 25–35 days from the deposit; larger or customised orders are confirmed on the proforma invoice.
- IES and LDT photometric files can be measured for project specifications
- Answered by our project team